1. ALPI Training (Geneva, CH)

Client

ALPI Training is an AI-powered endurance training app created by health and sports professionals, offering personalized endurance programs with prevention and re-athleticism plans. Developed by a Swiss start-up, the app was launched in 2023 after more than two years of research and algorithm development with EPFL-associated partner Squarefactory. The app reached thousands of downloads in its first quarter, with highly rated user feedback and compatibility with major fitness platforms and wearables.

Initial problem

The developers made a first logo, color system and app design, but the CEO wanted a more contemporary and coherent visual direction. At that point, there was no dedicated marketing or communication team in place and they needed to build an entire brand, starting with the brand identity.

previous logo

previous color-system

previous app design

My role

I co-directed the global brand identity across the logo, app, website, social media, and merchandise. I redesigned the interface to emphasize performance and progress tracking. As the team grew, I coordinated freelance designers, worked closely with developers on wireframes and UI assets, and collaborated on an ongoing basis with marketing and photography teams (5+ people), reporting directly to the CEO.

Design scope

Brand identity
UI design
Motion design
Infographics
Merchandising design

Logo design

Brand book and guidelines documents

Monogramme guide

Logo guide

Color guide

Image use guidelines

Image use guidelines

Image use guidelines

Use of the logo on poster campaigns and brand typography

Presentation guidelines and templates

App design

Web design

Online ads

Social media system and editorial content

Interview series with CEOs

Customer review and app demonstration

Alpi’s brand embassador became a world champion in Long Trail

Nutrition advice

Spotify playlists

Commercial partners and contests

Reports and infographics

Four-month report

Infographics on key training objectives

Visuals to motivate users to complete their objectives on the app

Progress indicators

Predictive visualisation of the round-the-world triathlon project “Human Impulse” sponsored by ALPI Training

Print, Merchandising and marketing objects

Credits

Concept & design:
Charlie C. Thomas; Claire Bonnet (êkhô studio)

Photography:
Anais Brebion, Morgane Bourgois, Zimy Da Kid, Damien Bozzini

Client:
Jonas Darbellay (founder of ALPI Training)

Marketing relations:
Marie Witch

Development:
Square Factory

Following a change in leadership, ALPI Training became Qöna and no longer reflects the identity we developed.

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